Don’t get discouraged! The basics of SEO are actually quite simple and just doing the basics properly will greatly improve your search ranks and website traffic. For most websites, a complicated SEO strategy is not required to out-rank your competition.

As this article will explain, SEO is basically 2 things, and if you do those two simple things properly, you’ll see growth in your business and save yourself tons of time & money.

Why Is SEO for Adult Businesses Important?

SEO as described by Google is quite simple, create the best content and provide the most value and you will do well. In practice however, it is not as simple, but still isn’t rocket science. 

This guide will be helpful for all different types of adult business, including:

• Adult eCommerce and Sex Shop Websites
• Escort Websites
• Porn Tube and Image Websites
• Strip Club and Adult Entertainment Websites
• Gambling and Casino Websites
• Marijuana and Smoking Accessories Websites

How To Do SEO For Adult Websites

The are only 2 things required to get quality and consistent results from an SEO Campaign.  When done properly and after enough time has passed, you will see your website begin to climb to ranks in Google’s search results and you will see your traffic increase.

Here is exactly what you need to do to improve the SEO for the adult website.

1. Content

Your website’s content is the most important part of your SEO strategy. You need to have the right content one your website so when Google and other search engines crawl your website, they know exactly what your website is about, and what to rank you for.

For example, if you want to rank for best midget cuckold porn, you need to have content on your website talking about the best midget cuckold porn.

Sounds simple enough right?

So to start your Adult SEO efforts, you need to decide exactly what subject and search terms you want to rank for. Then you create content about that subject.

Here are a few simple rules to follow when creating targeted SEO content on your website. For illustrative purposes we’ll assume a person is trying to rank for “best vibrator for women”.

1. Write authoritative, long-form content with many legitimate sources. Kind of like a wikipedia article. You want Google to recognize your website as a knowledgable authority on the topic you want to rank for. Maybe you start with writing an article titled “Best Vibrators For Women – The Ultimate 2019 Guide”.
2. Keep it simple. Google likes content that is easy for readers to digest and understand. You want to make sure your website is easy to navigate and fast loading with a clean user interface. Also make sure you use clear language, when applicable stick to a conversational tone over highly-technical jargon and big words from the thesaurus. Also, keep your page URLs clean and easy to understand. For our example, you’re want the URL to be something like www.example.com/best-vibrators-for-women.
3. Link to other related resources and pages within your website. This will help Google and website visitors jump between your pages to dig deeper within your website. For example, maybe you have a page where you sell vibrators for women. Link to this in your Best Vibrators guide. Use descriptive anchor text like “Shop Vibrators For Women”. Now Google will understand you also sell vibrators.
4. Consistency. Google loves websites that are updated frequently with fresh, original content. After you create your main content pages, follow-up periodically with supporting articles. For example, you could write about “Top vibrators for lesbians”, “Why do women like vibrators?”, or “How to clean your vibrator after use”. Think about what topics vibrator buyers and users might be thinking about, and write articles for them! The easiest way to do this is by answering common questions in article form.

Summary of Content for Adult Websites

Write long-form, authoritative content that provides website visitors with a thorough and easy to read resource about the topic you want to rank for.

Use common sense. If you want to get your website ranked for people searching about vibrators for women, make sure you website content is about vibrators for women.

Be consistent in creating new content about your topic, and keeping your information fresh and up-to-date.

2. Adult Link Building

After content, backlinks are the second most important factor for increasing the search rankings of your website. In the eyes of Google and others, a backlink is like a vote. The vote signals that someone else found your content useful and has deemed it worthy to be shared on their website. Therefore the more backlinks you can accumulate from reputable website, the better you will rank and the more traffic you’ll receive.

So how do you go about building backlinks to your adult website? Here are our favorite methods.

Manual Outreach

This is the most time consuming link building method, but it is the best. As the name suggest, using this method you simply email the website owner that you wish to link to your website. For example, if I wanted a link from the website sexdoll.com, I would simply find their contact page, and email them asking if they could link back to my website. They will respond, yes, no, or they may ask you to pay a small fee or link back their website (exchange links).

There are several outreach methods that people like to use, we find it’s best just to ask straight-up. Most website owners know the game, and they will have dealt with similar requests in the past. If they accept links, the process will be straightforward.

Some other outreach methods are asking for a product review and giving them one of your products or free access to your service. You could also find a page on their website that is relative to your website, and suggest an addition to their article which is both value-adding to their readers and includes a link to your website. Some people like to create infographics or videos, you can get creative if you’d like.

The trick with the method is to be consistent and patient. Keep sending emails to the owners of related websites and eventually you’ll get the links.

Sniping Competitors and Similar Websites

If you have access to an SEO tool like Ahrefs or SEMrush, this method is very effective at quickly gaining high quality backlinks. You simply enter in your competitor’s website into the tool, and the tool will tell you all thee websites that are linking to your competitor. You can then take that list of websites, and reach out to all of them for a link placement.

This is our favorite method for fresh websites that haven’t done any link building before.

Purchasing links

According to Google Search’s rules, this is not exactly allowed and if done in an obvious way, you may receive a manual penalty which will de-rank your website. This is why we will never pay for links for our client’s websites, but we are included this strategy nonetheless as it is a popular one.

If you are aware and willing to take the risk, paying for high-powered backlinks can be a great way to time-efficiently get backlinks for your website.

There are various marketplaces where you can directly purchase links placements on authoritative websites in your niche. We’d recommend staying away from websites like Fiverr and buying more expensive links from websites like:

Authority Builders

Web 2.0 Ranker

SEOButler

Rhinorank.io

Conclusion

In theory SEO is a simple task. You create the best content, and then you share it so that people link back to it. If you do the basics right you will get very far on your own.

When you’re ready to take your website’s SEO to the next level, browse our Adult SEO services and Adult Link Building Service, or send us an email at hello@adultmarketingservices.com.

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